Bathmate Adventure # 1: Be Different

Greetings Losers,

Besides the Bathmate, one of the core concepts that Good Looking Loser proposed is having one goal you focus on. Franklin Covey had a similar idea (which I am more attuned to) focus on one personal goal and one business goal. I don’t take the above to mean stop working, eating well, and maintaining your lifestyle, but to mean to focus your free time and energy on reaching new heights.

So what are my two goals at this time?

Personal: Pay off my one credit card (Currently owe: $3577.67)

Business: Craft a Grand Slam Offer.

The Credit card goal is easy–make money, spend less, and take the extra cash to pay off the debt. I’m hoping to have this goal done sometime in May.

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Crafting a Grand Slam Offer takes a little more work. To aid me in this task I am reading and implementing two books:

1. $100M offers by Alex Hormozi

2. Price Strategy by Dan Kennedy

I’ll sum up what I’ve learned so far. An offer= I’ll provide X for Y dollar amount.

The first book goes into how to provide a valuable X. The second book goes into how to use Y dollar amount as a marketing tool.

Alex suggests he had three things help him reach his financial success.

1. A Grand Slam Offer (Doing that now)

2. Corporate Credit (This is why paying off my Credit Card is important)

3. Finding a sexual/long-term partner (More on this in future posts).

The last thing Alex has so far presented to me is some things to keep in mind when crafting an offer.

1. Terms (When you will get paid)

2. How people will pay you (The customer should determine this, not you.)

Before moving on with the rest of Alex’s book, I want to focus on Dan Kennedy’s book. I’ve only read the first chapter so far and he makes a few opening suggestions.

I’ve a list of things to do when trying to have better price strategies.

1. Have your self interest at heart.
2. Exceed industry norms in terms of pricing.
3. Ignore competitors (at least in terms of what they are charging.)
4. Attract Customers who buy with value.
5. Reject predetermined beliefs.
6. Have an apple-to-orange comparison.
7. Be different.
8. Offer a premium price option.
9. Understand Business Math.
10. Have High self-esteem.

Over the next several months I’ll do my best to implement these ideas.

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Speaking of Bathmate, I did my 1st session in the 100 session marathon I plan on doing. Here are the pics.